In this project, we had the opportunity to create the Production Design, developing a space inspired by the essence of an old-school gym, with an aesthetic that evoked strength, discipline, and authenticity. Our focus was on designing an environment full of details that conveyed the classic atmosphere of traditional gyms, but with a modern finish crafted for the brand’s visual experience.

The design centered on the creation of a complete gym with weights, dumbbells, bars, and original accessories, complemented by elements that highlighted the rawness and character of a real training space. Every texture, material, and layout was carefully selected to generate an immersive set, capable of connecting not only with the fitness community but also with the visual narrative Gymshark wanted to express.

The proposal sought to balance the functional with the artistic: an authentic environment where details such as metallic surfaces, weight racks, and props built a space that felt like a true classic gym, yet translated into a fresh and cinematic visual language. The result was a set that reflected Gymshark’s energy and philosophy from every angle.